PSRBA Holds PPM Seminar (PERSONAL PEOPLE METER TO DEBUT IN 2009) PSRBA hosted three workshops geared to a better understanding of the changes and impacts that the Personal People Meter (PPM) has had for markets that have already switched over from the Arbitron diary measurement to the new metering technology. Arbitron will introduce PPM to the Seattle market in April of 2009 and will use three months of dual measurement before dropping the diary.
PSRBA provided the workshops for sales, programming and promotions staff and invited advertising and media buying agency guests. For the bullets on PPM, click on the session program of interest. To be on a mailing list for further programs on PPM, send email to psrba@comcast.net:
PSRBA Time Bank Information about the 2008 PSRBA Time Bank: Purchase a flight of advertisements on most primary market radio stations (for non-profit organizations).
Recent Highlights from our Market Stations & People 7/30: While Dave Ross is on KIRO-AM celebrating his 30th anniversary, the web crew is busy changing kbsg.com to tell the market effective 5a, 8/12 97.3FM will begin simulcasting KIRO-AM programming.
7/14: Freelance voiceover legend (and former KCPQ GM) Don Courtnay passes away at his Sammamish home at the age of 84.
7/7: CBS Radio announces Blaine Shepherd will return to the station as Director of Sales, and General Sales Manager for KMPS-FM.
6/27: Sandy Stahl, former Marketing manager for Entercom and former PSRBA Board Member, passes away after health complications. Read this blog from her husband, John Fisher.
6/25: Salem drops long-time afternoon host Thor Tolo from KGNW-AM.
6/23: Entercom announces Mike Kaplan (OM @ Entercom/New Orleans) will move here next month to become PD of KNDD (The End). Current PD Lazlo will focus on his afternoon show.
6/17: Bonneville announces Journal Communications' EVP of Television & Radio Carl Gardner will become the Seattle cluster manager effective July 7th.
6/12: KMPS Program Director Becky Brenner adds KBKS PD responsibilities, after former PD Steve Rivers suffers a stroke in Los Angeles (while on disability from CBS).
6/4: KMPS Sales Manager Rod Krebs announces he will be retiring from the station (and the industry) on the 4th of July (his OWN Independence Day!)
6/2: FCC grants permission to KRKO for full power increase (34K/daytime, 50K/nighttime).
Feel free to send activity announcements to our web coordinator
Download 2008 Calendar It never fails!! We print several thousand broadcast calendars and immediate stations start to change call letters, formats, or owners!! So we are now making our broadcast calendar available as a PDF download throughout the year to reflect the changes as they happen!!
Over 99% of homes and 95% of cars have radios.
No other medium is as personal, targeted, free or accessible to the listener as Radio.
The Puget Sound Radio Broadcasters Association (PSRBA) is a group of Radio stations and related businesses who joined together to promote the use of Radio as a primary medium. The PSRBA office has a wealth of information for advertisers to learn more on how Radio delivers.
From this site you can contact the PSRBA office, learn more about the Seattle Market, look for a job or see how to win a Soundie. Or you can go to the Member page and simply click on the station logo to link to station homepages.
Meet Ann Suter PSRBA's Executive Director Ann Suter is PSRBA's Executive Director, who joins our group from her previous role as Executive Director for SCAN TV and Leadership Institute. She also worked for the Washington State Community & Technical College system coordinating the development of distance learning technologies and as the General Manager for the University of Washington cable television channel.
Ann manages our programs and events, including the educational outreach program, our Time Bank, the scholarship and job fair programs, and the Soundies.
Ann Suter is PSRBA's Executive Director, who joins our group from her previous role as Executive Director for SCAN TV and Leadership Institute. She also worked for the Washington State Community & Technical College system coordinating the development of distance learning technologies and as the General Manager for the University of Washington cable television channel.