Puget Sound Market Information and Resources

Market ADI Rank  14 / 302    
Information provided by Radio & Records, August 2008 & Arbitron Fall, 2007

Revenue Rank    13 / 302
provided by BIA Financial Network &Arbitron Fall, 2007

Revenue 2007 - $231.9        $219.4 (2006)    5.7% annual increase
Information provided by BIA Financial Network

% of local advertising dollars  69.3% 

Local Ad Revenue (Millions)
                  2006        2007        % Chg

Radio           139.1        160.8        16%
Newspaper    285.0        285.0         0%   
Spot TV        439.2        281.0       -36%
Outdoor           61.8        69.9        13%
Local                5.6        5.5          -2%
Magazine             not available

Total            930.7        802.5        -14%
Information provided by Nielsen Monitor-Plus

Radio Usage
AM Drive (6a-10a)          75%
Midday (10a-3p)            70%
PM Drive (3p-7p)            70%
Evening (7p-Mid)            45%
Information provided by Arbitron Fall, 2007

General Information
   TV DMA Rank: 14
   Population 12-plus:     4,354,799
   Household Income:     $58,370 (2005)
   Median Age:     37 years (2005)
   Median Education:      years
   Median Home Value:     $345,300 (2005)
   TV households:     1,782,040
   No. of TV stations (Net/Ind/Public/Local Cable):     9/5/3/0
   No. of cable households:     1,587,620
   Radio metro rank:     25
   Population 12-plus:     3,328,500
   No. of radio stations (rated):     31
   No. newspapers (Daily/Weekly):     13/42
Information provided, in part, by Media Week, April 28, 2008

Population Distribution by Percentages
    Median age of residents in 2005: 37 years old
    Males: 36 years old, Females: 38 years old)
    White residents: 40 years
    Black residents: 33 years
    American Indian residents: 34 years
    Asian residents: 35 years
    Hispanic or Latino residents: 27 years
    Other race residents: 26 years
Information provided by City Data.com, 2008

Population    Seattle        Greater Seattle Area*

1970            530,831        1,939,000
1980            493,846        2,240,000
1990            516,259        2,748,867
2000            563,374        3,275,847
2007(est.)    586,200        3,524,000

*Greater Seattle Area includes King, Snohomish, Pierce & Kitsap Counties.
Information provided by Greater Seattle Data Sheet, 2008 Edition
King County population in 2005: 1,793,583 (96% urban, 4% rural)
Population density: 844 people per square mile

Percentage of Population
By Age       DMA%    US%
18-24           12        13
25-34           18        18
35-44           20        19
45-54           20        19
55-64           15        14
65+              15        17

By Category   DMA%        US%
Men             49        49
Women         51        51
Married         59        57
Single           25        25
(never married)
Widowed /      17        18
Separated / Divorced
Employed       52        50
(full time)
Employed       14        15
(part time)
Unemployed     34        35
No Children      60        59
(in household)